supaform

imaginary entryway

Collaboration with Dowel Jones

Following their successful campaign collaboration with Tom Hancocks, the Australian brand Dowel Jones recently commissioned Supaform to render an imaginary, three-dimensional environment for their furniture pieces. Maxim Scherbakov, Supaform’s founder, explains his inspiration: “The space is a complicated and collective image of Soviet public interiors such as manufactory entryways and halls, old foyers and so on. It’s almost impossible to see Dowel Jones in that kind of space so the paradox is cool.”

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